Campaign and Identity Rationale
(Campaign and Identity Rationale Document Download)
Club Epris design blog link: www.nefaswrythen.wordpress.com
Club Epris is a gentlemen’s club, or a strip club to the uninformed. It isn’t just any old strip join though; it’s a haven for the infested hosts of a parasite plague. Those that can see past that to the civilized beings behind the label call them the Wyrmwreyn, and fight to give those not involved in the war a place to live in society on the surface world. These Wyrmwreyn girls earn a living entertaining the civilians of Dir’ht with their “monster”-like appearances, while the founder’s (Strytch) band Plaguenymph show off the musical side of the talents of the Wyrmwreyn and their human fans.
The club is easily recognised by many symbols that cause it to stand out in the grimy city of Dir’ht: women (and men) with tentacled shapes reaching from abdomens and skulls, elegant fonts, the question “Looking for Something Different?” and the very iconic Plaguenymph.
While the Wyrmwreyn are generally not accepted into society out of fear due to the ongoing war with a limited number of their kind, there are a growing amount of people that find them fascinating: these are the customer base of Club Epris. While they have no surface competition for Wyrmwreyn entertainment (all acting, music and seductive dances are performed in the one club), there are still human business places in large quantities competing with the various forms of entertainment that Club Epris provides. The club relies on the rarity of its staff’s species as well as the unnatural elegance of its establishment to sell their services.
The advertisements for the club will be provided through the web, in advertisements at the start of adult video games, through posters and through billboards around the town. These will range from the clean black and white elegance of the billboards that will be seen by many, to the grungy, red and black look of the posters advertising the location and events of the club. The digital advertisements all have a dark green and light brown theme drawing in audiences from a large variety of cultures in the city.
The company as a whole stands out with shock and elegance, a winning combination that has worked for them long enough to build the foundations of one of the largest clubs in Dir’ht.
Karithina - Queen of the Sewers 